Family and Consumer Personal Finance Essay Example | Topics and Well Written Essays - 250 words

Family and Consumer Personal Finance - Essay Example It searches for social components, administrative, and conservative factors that have added to such changes inside the past age. Social financial portability in United States alludes to development of the Americans from a social class or level of economy to another might be through employment changing or even marriage. Vertical portability could be financial status changes among youngsters and guardians (â€Å"intergenerational†) or considerably over a real existence time course (â€Å"intra-generational†). Regularly it alludes to relative portability, which is an opportunity that salary status of Americans will fall or raise in contrast with the others or rather another pay/status gathering. It additionally can be outright, which implies whether just as by the amount American expectations for everyday comforts have increment. In the ongoing past years examines have found that vertical intergenerational versatility has been lower. Less higher in the United States than in different nations. Studies do contrast in whether social just as monetary versatility in the ongoing years has gotten lower. In 2013, pay imbalance was getting the chance to be progressively changeless diminishing social versatility pointedly. In 2014 pay portability had changed apparently in any event in the past 20 years. Monetary issue or budgetary emergency had wide going just as long haul financial ramifications in United States and the world, and it was a lot of media consideration center over years. The emergency likewise had a huge impact on many United States residents individual money. A few impacts felt by U.S residents in the past age were the immediate ramifications for money related emergencies which produced the emergency for example sub-prime home loans arrangement to people who struggled to take care of their obligations. Subsequently, the vast majority lost their homes they had purchased inside the years prompting the emergency. Other part in the U.S experienced amazingly for conclusion high rates. Legislative components have contributed fundamentally to changes in family and individual accounts

Ethics in Auditing Research Paper Example | Topics and Well Written Essays - 2250 words

Morals in Auditing - Research Paper Example A reviewer is a business proficient with the obligation to evaluate different highlights of an association, singular activities or task execution to find out that assets are utilized effectively, which incorporates funds, work, inputs and some other factor of creation that may influence business productivity just as the credibility of the monetary records of the business. The inspector is required to give a review report proposals concerning the alteration of mistaken sections and circumstances that may contrarily influence the association. Evaluators are required to hold fast to proficient morals and in a way that advances the organization’s prosperity. This paper centers around moral norms in evaluating and why those principles are significant. It additionally features moral reviewing infringement and how they can be stayed away from. Moral Standards in Auditing McWilliams and Nahavandi (2006) feature the code of morals in reviewing whereby moral norms and desires should be clung to with respect to the direct of people and associations in a review procedure. Evaluators should be ethically answerable for their activities during the time spent reviewing and need to comprehend their effect on the fate of the association. A review report may prompt improvement of business seriousness, yet then again it might likewise bring about critical outcomes, for example, end of agreements, work, fines and claims. Proficient morals is in this manner a significant part in evaluating. Open certainty is accomplished through adherence to great code of morals, which reflects adequacy and proficiency. Moral norms give an association and the open the consolation required with respect to hazard control and viability (Beauchamp and Bowie, 2010). Reviewers are required to keep up honesty in their activities, which is a significant pointer of dependability and henceforth the unwavering quality of their discoveries and last end. As per McWilliams and Nahavandi (2006), inspectors need to watch the estimations of freedom, fair-mindedness in their judgment, high good principles with respect to proficient disposition just as unrestricted genuineness in their exercises. Irreconcilable circumstance is a bad habit that should be maintained a strategic distance from in inspecting since it might prompt one-sided results. Dread or favor may likewise impact the result of evaluating since the inspector may maintain a strategic distance from specific angles that may help disclose significant provisos through which hierarchical productivity is probably going to be lost. Evaluators need to practice unequaled gauges of fairness, trustworthiness and moral conduct. They have to achieve their work with uprightness, carefulness and responsibility while watching the law (Jamal, 2004). They are committed to make divulgences specified by the law and in accordance with proficient commitments. They ought to stay away from circumstances that may unexpectedly lead them to be involved with any unlawful movement or engage in activities that are offensive to the evaluating calling or to a business. Howieson (2003) noticed that evaluators need to exhibit regard for crafted by individual inspectors whether in the equivalent or diverse association and furthermore perceive their unmistakable abilities are zones of competency. Regard for different players in the review calling advances great work relations and probability of future coordinated efforts. Objectivity is the outlook

PowWeb Review Hosting Plans, Rating, Pricing More!

PowWeb Review Hosting Plans, Rating, Pricing More! .elementor-19992 .elementor-element.elementor-element-19992{text-align:center}Last Updated on December 20, 2019 Disclosure As an independent review site, we get compensated if you purchase through the referral links or coupon codes on this page â€" at no additional cost to you. Dismiss alert PowWeb exclusively deals in shared hosting, at a competitive starting price of $3.88 per month. The company also has taken the unusual move of offering only one plan to customers. Individuals and small businesses who are not so tech savvy may find this sort of simplicity appealing. Get our recommended hosting at an amazing price (click for details now!) Table of Contents PowWeb review pros and consProsConsFinal verdict on our review of PowWebPowWeb review pros and consProsOne plan, one priceMost web hosting providers offer a plethora of plans for potential customers to choose from. PowWeb goes against this trend, offering a single plan to its customers. This plan offers everything a customer could want: unlimited disk space, data transfer, and bandwidth.Your Web address and website builder are included at no extra charge. The package also comes eCommerce ready, requiring minimal setup on your end. Other features that the single PowWeb hosting plan includes are one-click installer scripts and unlimited email accounts.PowWebs control panel of choice is vDeck, which is standard for most EIG web hosts. You can also select monthly or yearly service contracts. But, like other web hosts, you’ll get a bit of a discount if you sign up for a longer-term contract.Additionally, PowWeb has the standard money back guarantee of 30 days. Just as with its one plan, one price, PowWeb keeps pace with the competition. PowWeb’s servers are load balanced, maintaining a consistent and reliable connection for all users. High-quality spam and virus protection are also included in the plan. click here to see PowWeb special deals now! No frills, on purposeThis plan may particularly appeal to small businesses and individuals. There’s not a lot of extras or special features one can’t find elsewhere. But it seems that in PowWeb’s case, that may sort of be the point. Keeping things simple is exactly what some customers want.PowWeb only offers shared hosting in this single plan. Customers who want shared hosting will be reassured, however, that PowWeb is dedicated to this line of business. PowWeb sticks with what they know and what they do best. For customers who are not big fans of change, PowWeb could be a good choice after all. Join the FREE TrainingDo You Want To Learn How To Build 6 Figures Authority Sites?Join This Free Training To...Finally have a proven method to finding profitable nichesGet access to a foolproof keyword research methodLearn how to outsource quality contentLearn how to build white hat links to your site without headaches Good security featuresSecurity features are also included in the single plan package. SiteLock, a service that safegua rds servers against malware, comes with your plan right at the start. The program can also recover your files if you get infected with a virus.Greater access to resourcesPowWeb operates independently of its parent company, EIG. But it enjoys the benefits of being backed by such a large corporation. With access to a greater amount of resources than if it was operating solo, PowWeb can provide further insurance against server outages and other adverse events.In house infrastructureThe company has developed its own in-house infrastructure. This infrastructure is fully managed by their own programmers, tailoring their web hosting software and automation to the customer’s needs. No third parties are involved whatsoever in the operation of their servers. Some customers may feel reassured that theres no middleman.Active forumsCustomer support is available 24/7 via live chat, phone and ticket. They also have an extensive forums page where users can post their questions and comments. Staff also post announcements about once every few months in these forums. It’s no substitute for a proper customer support ticket, however. Get our recommended hosting at an amazing price (click for details now!) ConsLots of customer complaintsSeveral PowWeb reviews on the internet cite some particularly concerning issues. Several customers brought up unethical practices. Many pointed out that PowWeb sneakily raised fees without notifying them first.Many PowWeb customers have also reported issues regarding credit cards and cancellation. If a credit card expires and is not updated by the next billing cycle, your account can get terminated with no prior warning. Apparently, unlike most other companies, PowWeb does not advise customers to update expired card information. So if you don’t stay on top of your account information as a PowWeb customer, you could lose your account entirely.A third issue that customers have had problems with is leaving PowWeb. All accounts are auto-renew ed, no matter what your preferences are. If customers complain, they’re offered an upgrade â€" which doesn’t make much sense considering that they only have one plan option.More expensive than it seemsFor the features they offer, PowWeb can get expensive really fast. Currently, the advertised price of their plan is $3.88 per month. However, on the website, this price is labeled as a “sale,” with the regular price listed as $11.95 per month.For unlimited disk space and domains, even $11.95 per month doesnt seem too bad. But several competitors offer similar features for much lower regular pricing. Other hosting providers offer prices as low as $3 to $5 per month for a similar plan.Hidden feesThough they have a money back guarantee, you’ll have to pay a fee of $35 if you cancel after these 30 days. After the first 30 days, you must give at least a month’s notice prior to closing your account. On top of it all, the money back guarantee only applies if you pay via credit car d. No other methods will be reimbursed even if you cancel within the first 30 days.Limited servicesYou’ll find limitations to PowWeb’s services. The company does not offer migration and transfer services. Nor do they offer backup services, at least as far as a prospective customer can tell. If you go with PowWeb, you might want to do your own backups just in case.Not so great performancePowWeb guarantees the vague measure of “excellent” uptime. Usually servers will be running at 99.9% uptime. That’s just on par with competitors. But loading times tend to be slow, as many customers have reported.Their control panel isn’t like other control panel applications out there. Customers may have a difficult time navigating this new control panel, which is apparently very different from cPanel. Different is one thing, but user friendliness is another. For some customers, the vDeck control panel is less intuitive and user friendly than the standard cPanel.Dated websiteSome people m ay not give much thought to aesthetic appeal. Others can be more discerning in their taste. If you visit www.powweb.com, the main page appears to have hardly changed since 1999. The layout and color scheme very much reminiscent of that era. Some may not wish to change their design and layout to fit the fashion of the times.But most websites change their look every now and then. PowWeb’s web design has been in need of a makeover for some time, and doesn’t give a good impression of how top hosting sites may look and function under their purview.This sense of datedness is not only limited to their website. The official PowWeb YouTube channel boasts only one video. With a pixelated picture and blocky font, this single video was cheaply, poorly produced. Realised in 2009, the video is also quite old. You can watch the video for yourself here: One can’t judge an entire company by a single video. But the lack of effort put into promoting themselves and updating their brand speaks vol umes about their dedication to the cutting edge. Rather than keeping up with or even ahead of the times, PowWeb seems perfectly content to remain in 1999.Poor customer serviceSome of these issues may be forgivable if PowWeb had stellar customer support. Unfortunately for the customer, they dont. Customer support is available 24 hours a day, but much of the team has been outsourced. So the knowledgeability of the support team is more difficult to vet.Nor is the support staff itself particularly helpful or prompt with assistance. Many reviews cite complaints with customer support. Some customer support staff aren’t even sufficiently knowledgeable to help customers.If PowWeb customers only complained about customer support, this wouldn’t necessarily be a signal of poor management. However, considering all the other issues customers have with PowWeb, the shortfalls of customer support don’t seem so outrageous.Final verdict on our review of PowWebPowWeb’s one plan, one price make s it stand out among other shared hosting providers. But that’s about it. All the features and pricing structure pretty much come standard in similar plans. And after that first year, the price is increased almost four-fold. Then it doesn’t look like such an attractive host provider after all.On the other hand, hosts such as HostGator give you a lot more for your money. Their two cheapest plans stand on equal footing with PowWeb’s one plan, and you get a 45-day money back guarantee. With several tiered plans, HostGator gives your site room to grow, so you won’t have to change providers if your site gets too big. click here to see PowWeb special deals now! Our PowWeb review final ratingPowWeb maintains a strong customer base and offers some attractive features to new customers. But for many customers, it seems their service isn’t what it used to be. We award PowWeb 2.5 stars out of 5.Editor's rating 2.5/5 Get our recommended hosting at an amazing price (click for detai ls now!)

Autism Spectrum Disorder ( Asd ) Essay - 1530 Words

Autism is the most prevalent childhood disease in North America today. According to the latest research, the number of children being diagnosed is sky rocketing. Autism is affecting more and more children and two of them are mine. This issue is close to home for me, and because knowledge is power, I decided it would be a great opportunity to learn more about this disorder. As a parent of children with autism, at times I take it day by day, I don t want to see the future, but am prepared for today. At times its been hard but it has mades us stronger as a family which is not always likely in this situation. This number of diagnoses continues to rise with better detection, better assessment and better research to determine markers of the disease. Autism spectrum disorder (ASD) is a complex neurodevelopmental disorder characterized by impairments in social interaction and communication that begins at a young age, which commonly exhibits repetitive behaviours and restricted interest s. (Xiao et al., 2014) As research advances, experts have now grouped all variations which include Aspergers, PDD-NOS, autistic disorder and childhood disintegrative disorder have now been categorized under the umbrella term of ASD or Autism Spectrum Disorder. The rise in prevalence is attributed to early detection and kids that are functioning at a higher level being diagnosed. Early intervention is key for these children to have productive lives and to succeed. But wait times forShow MoreRelatedAutism Spectrum Disorder ( Asd )1722 Words   |  7 Pagesin every sixty-eight births are diagnosed with the Autism spectrum disorder in other words (ASD), which is about one percent of the world’s population. And that more than three point five million people in America live with a person who has the Autism spectrum disorder. We all know that Autism is a spectrum disorder in which an abnormality is developed in the brain. It is a long life condition that has no cure for itself. People who have Autism face many difficulties in their communication and theirRead MoreAutism Spectrum Disorder ( Asd )1441 Words   |  6 PagesIntroduction Autism spectrum disorder (ASD) is a hereditary neurodevelopmental disorder. Like many other psychological disorders, it is commonly misunderstood in popular culture. Many allude to it casually, often equating it with crippling social awkwardness and disability when it is in fact a spectrum disorder with many degrees of severity. It is somewhat of an enigma within the scientific community as well; there are many things we do not know about ASD and there is ongoing research to learn moreRead MoreAutism Spectrum Disorder ( Asd )1535 Words   |  7 PagesHow Autism Influences the Interactions with Others There is a little boy that gets up every morning and goes to school. He goes home to his parents after school each day. He eats, sleeps, and plays just like any other child. There is one difference. He sees the world in a unique way than most other children not affected by Autism Spectrum Disorder. The boy’s life and actions are a bit different and can be challenging for him. He needs understanding parents, family members, and teachers. Autism SpectrumRead MoreAutism Spectrum Disorder ( Asd )1444 Words   |  6 PagesAutism Spectrum Disorder Dustin S. Staats University of Central Oklahoma â€Å"Autism Spectrum Disorder (ASD) formerly known as just Autism, is a disorder that affects about 1 in 68 children here in the United States.† (Facts about ASD) This is a pretty high prevalence and the number is continuing to rise. â€Å"Autism is a developmental disability that can cause significant impairments in behavioral, communication, and social aspects of everyday life.†(Facts about ASD). The intellectual functioning ofRead MoreAutism Spectrum Disorder ( Asd )1569 Words   |  7 Pagesdiagnoses for autism spectrum disorder (ASD) occur has seen a dramatic growth in numbers. With diagnoses for ASD increasing, more siblings are also being found to have grown up with a sister or brother with autism spectrum disorder. Previous studies have shown no consensus on whether or not siblings of persons with ASD are at risk for negative effects. However, patterns of anxiety among these siblings are being examined to see if characteristics of a child with autism spectrum disorder and their parentsRead MoreAutism Spectrum Disorder ( Asd )1369 Words   |  6 PagesAutism Spectrum Disorder (ASD) Introduction I don t think people understand how unique children with Autism are or the demands of caring for a child with Autism is. In order to grasp the effect of this disability has on a child or their family it is important to understand the characteristics of a child living with Autism. So for you to understand I will be talking about Autism Spectrum Disorder (ASD) or Autism in a childs life. I will be talking about what autism is, the history and descriptionRead MoreAutism Spectrum Disorder ( Asd )1587 Words   |  7 Pages Topic: Autism Spectrum Disorder  (ASD) Purpose: My audience will learn the importance of recognizing early signs of Autism Spectrum Disorder in children. Thesis: It is important to understand the early signs of Autism Spectrum Disorder, and why early intervention is the best treatment. Introduction: Gain/maintain attention There is a television show I like to watch called â€Å"The Big Bang Theory, maybe some of you have seen it. This show focuses on the relationships between a group of friends, someRead MoreAutism Spectrum Disorder ( Asd ) Essay1168 Words   |  5 PagesAutism Spectrum Disorder, as defined by the National Institute of Neurological Disorders, refers to a group of complex neurodevelopment disorders characterized by repetitive and characteristic patterns of behavior and difficulties with social communication and interaction (ninds.nih.gov). Autism Spectrum Disorder (ASD) is a very complex developmental disorder and the term ‘spectrum’ was added to the original term simply known as ‘Autism’ due to the wide range of symptoms associated with the disorderRead MoreAutism Spectrum Disorder ( Asd )1852 Words   |  8 PagesThe following paper is going to cover the topic of Autism Spectrum Disorder (ASD). Using research and data collected from various authors and journalists the paper will describe the different variations of autism and discuss the impact autism has on a person- in society, at home, in the classroom, and in their careers. Beginning at infancy, autism has a major impact on not just the child but their family’s life as well. The child’s lack of ability to interpret social cues, gestures, and expressionsRead MoreAutism Spectrum Disorder ( Asd ) Essay1240 Words   |  5 PagesAutism Spectrum Disorder Autism Spectrum Disorder (ASD) is a range of conditions grouped under the neurodevelopmental disorders in the Diagnostic and Statistical Manual of Mental Disorders (DSM-5) published in 2013 (Kress Paylo, 2015). Those who are diagnosed with autism spectrum disorder must present two types of symptoms: 1) Deficits in social communication and social interaction and 2) Restricted, repetitive patterns of behavior, interests or activities (APA, 2013). The DSM-5 merged all autism

5 Tips for Studying for Final Exams in College

Relevance of Hofstades Dimensions in Relation to...

INTERCULTURAL COMMUNICATION Discussion about the relevance of Hofstede’s dimensions in relation to analyzing intercultural communication Albert Carbà ³ Benavent Nils Simon Andre Gonzales 24/10/2012 INDEX 1. Introduction 2. The main part: your analysis. 2.1- Power distance 2.2- Individualism vs. collectivism 2.3- Masculinity vs. Femininity 2.4- Uncertainty avoidance 2.5- Long vs. short term 3. Conclusion 4. List of references 1-Introduction Nowadays, depending in which part of society you belong to, you will accept more one or another type of way to communicate. Hofstade has separated intercultural communication in five different types of dimensions: power distance, individualism-collectivism, masculinity†¦show more content†¦In Spain, nowadays, towards the bad times the country is passing through, people tend to be more individualist but before that, when the country was stable, the citizens tended to be more collectivists. Usually, as richer your country is the more individualist its culture is. On the other hand, in poor countries, people tend to be more collectivist in order to everybody helps each other. 2.3- Masculinity vs. femininity(Nils Simon Andre Gonzales) Masculinity refers to society’s en which the social roles of each gender (male and female) are clearly differentiated. It is expected that the man should be strong, hard and that his interests should be focused in the material and professional success. On the contrary, the woman has to be tender and focused in maintaining her quality of life and her social status. In high masculine cultures, ambition is rewarded. Having success means progress. Job is almost always the first and most important option. In a femininity culture, the social roles of both genders have the same roles: both men and women have to worry about professional business, quality of life and feelings. Individuals are motivated to improve their quality of life in all areas: job, relationship with co-workers/boss, family and social life. Having time for leisure is as important as having possibilities in professional success. Success means being admired and liked by your environment. You work to

The Impact of Advertising on Women free essay sample

Everyday of our lives, we are exposed to dozens of advertisements, whether it be on television, the radio, in magazines, on billboards or signs, or anywhere else that companies try to reach us in an effort to promote the products they sell. Advertisers appeal to our hopes, dreams, wants and desires, and exploit our insecurities in an effort to sell us a product, ranging from cars, to household appliances, to a bottle of shampoo. Advertising affects everyone, whether they acknowledge it or not, and it often promotes something that is out of reach to the average person, such as great wealth, or a perfect body. Advertising often carries an overload or excess of meaning, such as statements of power, wealth, leisure, and sexual allure, and they also convey meanings of race and gender. (â€Å"Introduction: Media Studies†) As this paper will demonstrate, advertising is an extremely powerful tool which has the ability to change the way we perceive ourselves. Of particular interest is the effect that advertising has on women. Women are continually bombarded by advertisements in which they are told, directly or indirectly, that they must be thin in order to be beautiful, and they are marketed products that they are led to believe will help them achieve their desired body image of being thin. Women become convinced that they must look like sexy all the time, when in reality, it is almost impossible. Women often begin dieting in order to attain the perfect body that they are striving for, and they occasionally undertake more extreme measures to lose weight, such as bulimia or anorexia, all because they are led to believe, by advertising, that they must have a perfect body. Women are also sexually objectified in advertising, and viewed as merely sexual objects. This paper will explore in depth how women are portrayed in advertising and, more importantly, the impact which it has on them. In western culture, a slender physique has come to be regarded as the standard of feminine beauty; although it is an unrealistic benchmark for nearly all women. The average woman has a seven percent chance that she will be as slim as a catwalk model, and an even lesser chance that she will be as thin as a supermodel. (Konrad, 2008) A 2000 study found that the body fat of models and actresses is, on average, 10 percent less than that of a typical active, healthy woman. (â€Å"Behind the Hype: Dove’s Real Beauty Campaign†) The models that companies use in advertising are also getting thinner relative to the average population. Twenty years ago, models weighed 8 percent less than the average woman. Today, they weigh 23% less than the average female population. (â€Å"Beauty and Body Image in the Media†) However, these truths do not stop women from trying to attain the perfection they see in every day advertisements. Since advertising continually implies that women should be slender, those who do not have this particular body type often suffer from low self esteem and hold a negative self image of their body. After a study in which women viewed sexual and non-sexual ads, the women who viewed the sexual ads rated themselves as being larger, on average, than the women who viewed the non-sexual ads, and women who viewed the sexual ads also expressed greater dissatisfaction over their current physique than the women who watched the non-sexual ads. (Tygart) George Lipsitz has argued that consumer culture and media representations play a greater role than ever in defining identities. (â€Å"Just Do It†) When women see thinness represented in advertising, they would like to look like the models they see and have that same identity that is being shown to them. In addition to women feeling pressure to conform to the desired body type due to their constant exposure to it in advertising, they also are under pressure to attain the perfect body because they believe it is what men feel they must look like. According to a study published in American Behavioural Scientist (Choi et al. , 2008), women are able to realize that the images of supermodels that they see in advertisements are unrealistic and they recognize that they will not be able to attain the body of a supermodel. However, these same women feel that men who view these advertisements will not be able to ascertain the fact that the body types shown are unrealistic. Since women feel that men cannot discern the unrealistic nature of the female body that is presented in advertisements, they feel that men will expect them to meet the standards of beauty portrayed in these ads. Consequently, this leads women to desire to look like the models they see in advertisements, not necessarily because they want to, but because they believe that men view it as realistic and attainable. As stated by Choi, et al. (2008), â€Å"Women are influenced by unrealistic media imagery because they are well aware that men will view those images as real, and value them. † It is argued that, although women know the images shown to them in advertising are unrealistic, they are unable to ignore them, because of the threat of men judging their bodies. Since advertising has the effect of making women desire a thin, slender body that is almost impossible to attain, they frequently make radical efforts in an attempt to get it. An astonishing 75 percent of women who are a normal weight feel that they are in fact overweight. The Anorexia Nervosa Related Eating Disorders research group states that one in four college aged women undertakes unhealthy methods of weight control, ranging from skipping meals and laxative abuse, to self induced vomiting. (â€Å"Beauty and Body Image in the Media†) It has also been estimated that magazines directed to a female audience contain over ten times as many advertisements promoting weight loss than men’s magazines do, advocating a variety of solutions, from diet pills to cosmetic surgery. Researchers have shown that this advertising has led to an increase in eating disorders. (Choi, et al. , 2008) Teenage girls who already claimed to be dissatisfied with their body image showed a higher tendency towards dieting and bulimic behaviours after prolonged exposure to advertisements in a teen girl magazine. (â€Å"Eating Disorders: Body Image and Advertising†) Self-image is often affected in teenage girls because they cannot escape the message that their bodies are imperfect. â€Å"A Girl of Many Parts†) Many researchers believe that advertisers want women to feel insecure and disappointed with their body shape, since this will create the desire for an unattainable body that will increase the consumption of products that companies are trying to sell, such as skin care creams, weight loss supplements, and others. Paul Hamburg, a professor at Harvard Medical School, states: â€Å"The media markets desire. And by reproducing ideals that are absurdly out of line w ith what real bodies do look like, the media perpetuates a market for frustration and disappointment. Its customers will never disappear. † (â€Å"Eating Disorders: Body Image and Advertising†) In terms of sexual objectification, women agreed that they were sexually objectified in advertising, however, contrary to popular belief, younger women appear to no longer have an issue with it. The â€Å"third wave† of feminism today embraces sexuality, and views sex as power. (Dahlberg Zimmerman, 2008) Many feminists now believe it is acceptable for women to use their glamour to their advantage, as long as they are doing it out of their own free will. According to a recent study, young, educated women are not offended by the sexual objectification of women in advertising, which may be a product of the highly sexualized culture we live in today. (Dahlberg Zimmerman, 2008) Although women are deeply affected by how models appear in advertisements, by their desire to want to look like them, the women of today no longer appear to be affected by the sexuality in advertising, and in many cases, they are embracing it. To conclude the efforts, if any, which are being made to change the portrayal of women in advertising should be examined. Although advertising on the whole is still relatively unchanged with respect to its portrayal of women, some companies have altered the message they send about beauty and changed their advertising to reflect this change. An example is Dove, and its Real Beauty advertising campaign. Dove launched the Real Beauty campaign in response to a study it undertook among females aged 18 to 64, the majority of whom felt that advertising set an unrealistic standard of beauty for women that is nearly impossible to achieve. â€Å"Behind the Hype: Dove’s Real Beauty Campaign†) The ads featured the use of everyday women instead of professional models, and images that were not airbrushed in any way. The campaign has been well-received and led to an 11. 4% increase in Dove’s sales in early 2005, although, some critics stated that the campaign promotes obesity in a time when many Americans are struggling with weight issues. Since Dove introduced the â€Å"Real Beauty† advert ising campaign, both Nike and Levi’s released similar campaigns, featuring everyday people as opposed to models. â€Å"Behind the Hype: Dove’s Real Beauty Campaign†) It remains to be seen whether this trend will continue into the future, but at the very least it demonstrates that companies are beginning to provide an alternative to the advertising they had used in the past. In summation, advertising plays a considerable role in how women regard themselves and in their perceptions of how they should look. Advertisers use models with a physique that all but the few, most genetically gifted women could ever attain. As previously stated, he average model has a body fat percentage which is 10 percent less than that of a typical healthy, active woman, and supermodels, on average, weigh 23 percent less than the average woman. After viewing advertisements featuring supermodels, women often feel worse about themselves and begin to suffer from poor self-image and low self-esteem. Even a small amount of exposure to advertising has been demonstrated to make this occur; although women are exposed to hundreds of advertisements on a weekly basis. However, women no longer appear to be affected by the sexual objectification they see in advertising, which has been attributed to the third wave of feminism and the sexually charged culture that we live in. Women also feel pressure to look like a supermodel because, although, they often realize that what is advertised to them is not realistic, they believe that men do not realize this and want regular women to look like the models they see in advertisements. This leads women to seek out that body type, since they feel that men expect it from them. Women undertake everything from common methods of weight loss such as dieting to extreme measures such as anorexia to achieve the body that advertisers tell them they must have. The dissatisfaction they have with their bodies leads them to consume the products that advertisers are marketing to them. One company, Dove has taken a major step forward in its advertising, by using everyday people who have a normal body type in its â€Å"Real Beauty† campaign, and other companies have followed suit with similar advertising, but the majority of advertising still promotes an unrealistic body type as being ideal and desired. Until this changes, women will continue to hold on to the desire to look like a supermodel, however unrealistic that may be, they will continue to go to great distances to turn that farfetched dream into a reality.